Digital PR Agency
Choosing a digital PR agency comes down to three checks: how they earn links, how they price them, and whether they can prove either. Judge us by the same standard.
Overview
Digital PR agencies vary wildly. Some are newsrooms that happen to build links. Some are link sellers wearing a PR costume. The label tells you nothing; sample links, pricing models, and contracts tell you everything.
SEO Backlinks is the US arm of a UK-founded digital PR agency, with 12,000+ placed links and 120+ active clients behind the work. We publish the comparison framework buyers should use on us, because a client who knows how to vet a link vendor properly is the kind that stays for years.
What does a digital PR agency cost?
Our pricing runs from $3,300 per month for a minimum of 5 editorial links to $10,600 for 20, which works out between $660 and $530 per placement. Credible digital PR retainers across the market tend to sit in that territory; far cheaper offers usually mean brokered or non-editorial links.
Service detail
Ask every candidate for live links placed in the past ninety days, then check them yourself in Ahrefs or Semrush: is the article genuinely editorial, does the site carry real organic traffic, does the link still exist. Ask who does the pitching and what they did before agency life; teams with newsroom experience pitch differently. Then read a reporting sample. An agency confident in its links shows URLs and screenshots; one selling smoke shows charts.
Pure retainers pay for effort, which suits brand PR but is dangerous for SEO: a coverage-free month still invoices. Pure per-link pricing creates the opposite problem, an incentive to hit the number with the cheapest placements available. We run a retainer with contractual minimums: Starter at $3,300 per month for at least 5 editorial links, Growth at $6,000 for 10, Scale at $10,600 for 20, with per-link cost falling as volume rises. The package breakdown covers the detail.
Five to ask before signing anything:
Hesitation on any of these is itself the answer.
If you employ a comms person with newsroom contacts, own interesting data, and operate in one market, an in-house program can beat any agency on cost per link. The honest agency case is narrower than agencies admit: volume across multiple campaigns, speed without hiring, and publisher relationships that took years to earn. If you already have the in-house setup, build there, and we will say so when you email.
Every campaign draws on three routes: reactive PR, expert commentary, and data-led stories, weighted to whatever your market gives us. No PBNs, no bulk guest-post lists, no ranking guarantees, and no promised placement in a named publication. There is no booking calendar either; engagements start with an email and a straight answer about fit.
Managed delivery
You do not need to manage journalist outreach, write the pitch, or chase live URLs. Send the site and target pages, and the campaign desk handles the rest.
Send your site and goals to info@seobacklinks.com; we reply with an honest route recommendation and package fit.
Your experts, data opportunities, and newsjacking angles are mapped into a first-quarter plan.
Links are earned across the three routes and reported live with URL, screenshot, and target page.
Budget shifts between reactive, commentary, and data work based on what is landing for your market.
Questions
Our pricing runs from $3,300 per month for a minimum of 5 editorial links to $10,600 for 20, which works out between $660 and $530 per placement. Credible digital PR retainers across the market tend to sit in that territory; far cheaper offers usually mean brokered or non-editorial links.
No, and treat any agency that does with suspicion, because editors are not for sale. Our clients have earned coverage in Forbes, Bloomberg, TechCrunch, and The Guardian, but each was an editorial decision. What we do guarantee is your monthly minimum from DA 40 to 95 publishers.
Reactive placements can land in the first weeks because they ride the live news cycle. Data campaigns take longer to build and pitch. A normal first quarter blends both, with minimums applying from month one, so you are never paying a retainer against zero delivery.
Yes. Starter exists exactly for that, and most clients who move up do so after seeing the first quarter's report. Changing tiers is a conversation, not a renegotiation, since the work and the reporting stay identical; only the volume changes.
Start here
Email info@seobacklinks.com and ask for recent sample links, including your site and target market.